Public Affairs

Whether it’s elected officials or neighbors to your project, people are now predisposed to search online for information about your development project or issue. It’s therefore critical to have an online presence. Our digital campaigns are designed specific to your project’s online needs. We gear our campaigns to educate-persuade-mobilize your targeted audience. 

Social Media Campaigns

Land Use Strategies specializes in creating effective social media campaigns built around your project or issue. Whereas the website provides the key information and details about your project, social media outlets like Facebook, Twitter and Instagram directly engages and builds credibility with your targeted audience. Social media allows the opportunity to control the messaging around your project and to respond immediately to false information, questions or concerns that arise throughout any campaign. 


Digital campaigns also most importantly identify and build a list of supporters that can be engaged during critical times such as key community and public hearings. We use a combination of “organic” and paid advertising to reach potential and identified supporters.  The digital advertisements are reflective of the imagery and language of the website and other campaign materials, and utilize both still imagery and video. 

“Jesse has excellent political skills and sense to help navigate through challenging issues.” — Thomas Zoeller, Senior Advisor and Acting General Counsel, U.S. Chemical Safety and Hazard Investigation Board
“Land Use Strategies offered an understanding of both the municipal environment as well as the regional solid waste landscape. They were able to provide the insight and objective input we needed to develop an effective strategy. LUS was my go-to resource as we worked our plan, and he helped us make the adjustments necessary in a dynamic process. I came to rely on their ability to quickly assess new and changing inputs, ask the right questions and assist me in making critical decisions.” — Charissa McAfee, Frm. Director of Community Relations and Public Affairs, Waste Management - Southern California
“Jesse has excellent political skills and sense to help navigate through challenging issues.” — Thomas Zoeller, Senior Advisor and Acting General Counsel, U.S. Chemical Safety and Hazard Investigation Board