Strategic Communications
Land Use Strategies’ views strategic communications as controlling the message and controlling it early. There are many facets to controlling the message, from defining what the project is, to the project need, to determining the most appropriate mediums to communicate that message.
Our team works collaboratively with client teams in developing straightforward, persuasive messaging campaigns to inform, educate and mobilize community members, stakeholders, and key decision-makers.
Polling
Land Use Strategies has years of experience developing polls to test messaging and sentiment around development projects for clients. Polls are effective in particular for projects facing significant controversy or opposition. However, every poll provides insight into the community, the political environment, the development proposal, and the company’s branding and reputation. Polls can either reinforce or alter the messaging around a project to create the most effective persuasion. Our team works with several professional polling firms throughout the country.
Video & Photography
There is no better way to connect your development project with people than through compelling and engaging video and photography! Development proposals often intimidate people because they cannot visualize how it will incorporate into their neighborhood and community. Further, people feel detached from a proposal because there isn’t a ‘face’ to the project. That is why at Land Use Strategies we advise our clients to incorporate video and professional photography into marketing their proposals or properties. Drone video is an especially captivating tool that provides a unique perspective to the project site and the surrounding area. We also use video interviews of supporters, stakeholders, and decision makers to help personalize projects. We utilize all of these with our clients websites, social media and outreach materials.
“Land Use Strategies has key political connections on the local, state and federal levels throughout the nation that is helpful in navigating any project or issue.”
— Mark Riddle, President, New Leaders Council
“Land Use Strategies was very helpful in getting our addiction treatment centers through the entitlement process. They helped cut several months off the approval process and I would highly recommend them.”
— J.E. Arnett, Mountain Health Partners, LLC
“Land Use Strategies has key political connections on the local, state and federal levels throughout the nation that is helpful in navigating any project or issue.”
— Mark Riddle, President, New Leaders Council